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Amana Society announces new CEO

16-Jul-2018 |

Amana, IA, July 16, 2018:

Amana Society, Inc. today announced that Greg Luerkens will become the organization’s new President/CEO succeeding current President/CEO John Peterson who is retiring.

Mr. Luerkens currently resides in Marion, IA, with his wife, Diane. He previously served as President/CEO of RUD Chain, Inc., the American subsidiary of Rieger & Dietz GmbH of Aalen, Germany. He most recently served as Director of Sales of Laclede Chain Manufacturing and as CEO coach/mentor for Vistage Worldwide.

Mr. Luerkens will start at the Amana Society on August 1, 2018. He and the current CEO, John Peterson, will work in tandem with each other to provide for a smooth transition until September1, 2018, when Mr. Peterson will retire.When asked what attracted him to the Amana Society, Mr. Luerkens said, “The core values, the deep heritage and traditions, great people and the many opportunities for growth attracted me to pursue leading the Amana Society. I’m humbled to follow and build on the legacy of John Peterson.”

John Peterson has served as the Amana Society’s CEO since 2008. During his tenure, he led rebranding of the business, growth of the company’s online business, expansion of the company’s cattle and ancillary operations, and entering into strategic partnerships with major agricultural and related organizations. He most recently has been leading the redevelopment of the Amana Woolen Mill complex, including the building of a new hotel and event center.

In reflecting on his career with Amana and impending retirement, Mr. Peterson said, “During my more than 10 years at the Amana Society, I have been challenged by all the opportunities to transform and position businesses for the future. I thank the board of directors and residents of Amana for the opportunity to become just a little part of the history of Amana and confidently hand off the business to my successor, Greg Luerkens.”

About the Amana Society: Established in 1932, the Amana Society ( is a one-of-a-kind legacy corporation located in the Amana Colonies with businesses that produce handcrafted furniture, unique woolens, authentic German foods, livestock, crops, energy production, forest products, and community services. Businesses such as the Amana Woolen Mill, the Amana Meat Shop, the Amana General Store and the Amana Furniture and Clock Shop, once a part of the original immigrant life style, remain as thriving businesses within the Amana Society, Inc., reflecting a portrait of quality passed on from one generation to the next. The Amana Society, Inc. offers national distribution of their products and provides a unique experience for visitors to observe craftsmen at work, savor Amana-made foods, and enjoy annual events within the beauty of the Amana Colonies, one of Iowa’s largest tourist locations.